Our Results
The breadth and impact of our work are highlighted in selected reports and examples of assignments.
Downloads
Below are downloadable versions of client reports and case studies that are in the public domain. Additional significant client work has been completed but is not available to the public per the terms of client engagement.
Empowering Tanzania's Farmers to Report Low Quality or Fake Seed to the Regulator
Catholic Relief Services, USAID Feed the Future Global Supporting Seed Systems for Development Activity
Agri Experience Ltd. (2023). Ripoti Mbegu Isiyo Bora (RIMI) - Empowering Tanzania's Farmers to Report Low Quality or Fake Seed to the Regulator.
Empowering Kenyan Farmers to Report Low Quality or Fake Seed to the Regulator
Agri Experience Social Corporate Responsibilities supporting KEPHIS
Agri Experience Ltd. (2021). Case Study: Mulika Mbegu Mbovu (M3) - Empowering Kenyan Farmers to Report Low Quality or Fake Seed to the Regulator.
Assessment to Support the Promotion of Regional Seed Trade in East Africa
USAID/FTF: Building Capacity for African Agricultural Transformation (DAI), October 2018
Agri Experience Ltd. (2018). Assessment to Support the Promotion of Regional Seed Trade in East Africa. Nairobi: USAID/FTF: Building Capacity for African Agricultural Transformation (DAI).
Scoping Study: Pasture and Fodder Planting Materials in Kenya
USAID/Kenya Crop and Dairy Market Systems Activity (RTI), July 2018
Agri Experience Ltd. (2018). Scoping Study: Pasture and Fodder Planting Materials in Kenya. Nairobi: Kenya Crops and Dairy Market Systems Activity (KCDMS).
Scoping Study: Planting Materials for Value Chain Crops in Kenya (banana, avocado, mango, pineapples, passion fruit, sweet potatoes, African leafy vegetables)
USAID/Kenya Crop and Dairy Market Systems Activity (RTI), July 2018
Agri Experience Ltd. (2018). Scoping Study: Planting Materials for Value Chain Crops in Kenya. Nairobi: Kenya Crops and Dairy Market Systems Activity (KCDMS).
Scoping Study: Horticulture Seedling Nurseries as a Viable Business Model in Kenya
USAID/Kenya Crop and Dairy Market Systems Activity (RTI), July 2018
Agri Experience Ltd. (2018). Scoping Study: Horticulture Seedling Nurseries as a Viable Business Model in Kenya. Nairobi: Kenya Crops and Dairy Market Systems Activity (KCDMS).
Agro Dealer Mapping in Twelve Counties in Kenya
USAID/Kenya Crop and Dairy Market Systems Activity (RTI), July 2018
Agri Experience Ltd. (2018). Agro Dealer Mapping in Twelve KCMD Counties of Operation in Kenya. Nairobi: Kenya Crops and Dairy Market Systems Activity (KCDMS).
Scoping Study: Agro Dealer Association Development in Twelve Counties in Kenya
USAID/Kenya Crop and Dairy Market Systems Activity (RTI), July 2018
Agri Experience Ltd. (2018). Scoping Study: Agro Dealer Association Development in Twelve Counties in Kenya. Nairobi: Kenya Crops and Dairy Market Systems Activity (KCDMS).
Seed Company Survey and Analysis - Sub-Saharan Africa
AGRA (pro bono), 2018
Agri Experience, Ltd., O'Connor, Misigo, et al. "Seed Company Survey and Analysis, Sub-Saharan Africa." 26 November 2018.
Case Study: MbeguChoice Seed Variety IT Platform
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2018
Agri Experience Ltd. (2018). Case Study: MbeguChoice Seed Variety IT Platform. Nairobi: Kenya Markets Trust.
Case Study: Revising Kenya's Seed Regulations
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2018
Agri Experience Ltd. (2018). Case Study: Revising Kenya's Seed Regulation. Nairobi: Kenya Markets Trust.
Case Study: County Agrodealer Association Strengthening in Kenya
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2018
Agri Experience Ltd. (2018). Case Study: County Agrodealer Association Strengthening in Kenya. Nairobi: Kenya Markets Trust.
Case Study: Scratch-Off Labels for Certified Seed in Kenya
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2018
Agri Experience Ltd. (2018). Case Study: Scratch-Off Labels for Certified Seed in Kenya. Nairobi: Kenya Markets Trust.
Case Study: Strengthening a Seed Trade Association in Kenya
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2018
Agri Experience Ltd. (2018). Case Study: Strengthening a Seed Trade Association in Kenya. Nairobi: Kenya Markets Trust.
Case Study: The African Seed Access Index (TASAI) Pilot
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2018
Agri Experience Ltd. (2018). Case Study: The African Seed Access Index (TASAI) Pilot. Nairobi: Kenya Markets Trust.
Variety Identification Number (VIN) System (Summary Report of Scoping Study)
USAID, 2017
O'Connor, A., & Maina, M. (2017). Scoping Study: Summary Report of Variety Identification Number (VIN) System Report. Agri Experience Ltd. Nairobi: USAID.
Reaching More Farmers with High Quality Seed for Drought Tolerant Crops
DfID: VUNA Climate Smart Agriculture (ASI), 2016
Agri Experience Ltd. (2016). Reaching More Farmers with High Quality Seed for Drought Tolerant Crops. Vuna Research Report. Pretoria: Vuna.
Crop Seed Company Proposition for Improving Current Seed Regulation in Kenya
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2016
Agri Experience Ltd. (2016). Crop Seed Company Proposition for Improving Current Seed Regulation in Kenya. Nairobi: Kenya Markets Trust.
Agrodealer Baseline Study
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2016
Agri Experience Ltd. (2016). Agrodealer Baseline Study. Nairobi: Kenya Markets Trust.
Food Security & Crop Seed in Kenya (Part 2): Big Payoffs We Cannot Afford to Ignore
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2016
Kariuki, J., & Templer, N. A. (2016). Food Security & Crop Seed in Kenya (Part 2): Big Payoffs We Cannot Afford to Ignore. Agri Experience Ltd. Nairobi: Kenya Markets Trust.
Food Security & Crop Seed in Kenya (Part 1): Challenging Trends We Cannot Afford to Ignore
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector, 2015
Kariuki, J. (2015). Food Security & Crop Seed in Kenya (Part 1): Challenging Trends We Cannot Afford to Ignore. Nairobi: Kenya Markets Trust.
Kenya Seed Industry Study
DfID/Kenya Markets Trust Market Assistance Program: Seed Sector (ASI), 2012
Agri Experience Ltd. (2012). Kenya Seed Industry Study. Nairobi: Kenya Markets Trust.
The African Seed Company Toolbox: 52 Tools Every Seed Company Manager Should Know How to Use (English)
BMGF Agricultural Development, 2009
O'Connor, A. (2009). The African Seed Company Toolbox: 52 Tools Every Seed Company Manager Should Know How to Use (English Version). Nairobi: BMGF Agricultural Development.
The African Seed Company Toolbox: 52 Tools Every Seed Company Manager Should Know How to Use (French)
BMGF Agricultural Development, 2009
O'Connor, A. (2009). The African Seed Company Toolbox: 52 Tools Every Seed Company Manager Should Know How to Use (French Version). Nairobi: BMGF Agricultural Development.
Examples of Assignments
Bringing accurate and transparent information to seed sector stakeholders
Client challenge: Kenya Markets Trust identified a lack of accessible, decision-ready information for the crop seed sector, limiting investment and growth.
Agri Experience solution: Agri Experience surveyed stakeholders, partnered with KEPHIS, KALRO, and STAK, and built a comprehensive, searchable platform with mapping and filters.
Client benefit: The platform has 1,200+ repeat users and supports seed companies, analysts, and regulators; STAK assumed responsibility for ongoing stewardship.
Educating crop breeders about crop seed commercialisation
Client challenge: WACCI needed its PhD breeding program to prepare scientists to bring improved varieties to farmers at scale.
Agri Experience solution: Agri Experience delivered Seed Business Management training on production, quality, marketing, profitability, and the role of breeders.
Client benefit: Graduates are better equipped to work with commercial partners and deliver real-world farmer impact at scale.
Introducing new drought tolerant maize varieties into the market
Client challenge: A client needed to support private sector licensees to rapidly produce, market, and distribute new drought tolerant maize varieties.
Agri Experience solution: Agri Experience surveyed seed companies, clarified information needs, and trained senior staff to think like private sector seed companies.
Client benefit: The first-generation rollout was rapid and successful, enabling strong momentum for subsequent variety releases.
Work With Us
Contact our team to discuss your seed sector priorities and potential collaborations.

